80% of the sale is made on the fifth sales call. Only half make a second call after they fail to close on the first, 25% make a third call, and only 11% make three or more. Hence when you hear 10% of people do 90% of the work, it is the persistence they had that conquered their resistance. Are you a sales person, or a teacher? Do you work every deal with the idea of closing and financial reward being your main motivation, or do you actually look to educate your consumer on why they need to get out of debt, have a financial game plan, prepare an estate, and limit their tax exposure?
Lenders have been doing two things in regards to short sales. The first is this slow process of getting rid of inventory is slowing their lending of new loans back into the community, so as to maintain capital reserve requirements. The second is while they are working with the buyer and current homeowner to short sale, they are also bidding that property on the open market somewhere else through an appraiser/realtor to see what the current fair market 90 day liquidation value is. This in turns is what causes the slow response banks give to offers for new buyers, for the initial offers are usually lower than current appraisal they get back
FHA is tightening up guidelines. Guess what this is a good sign. As they tighten up, the government will lean back on the private markets to take higher risk in loaning to consumers and businesses alike. There needs to be a change in how credit is rated. Trans-union has not update their reporting system since 1995, when annual revolving credit was at 350 billion. It is now well over 1.6 trillion revolving on an annual basis. to be taken off the mI declining market restriction list.
Illinois, which is seen as a distressed market, needs three months of growth in value to be no longer considered a declining market. Ohio is considered depressed, which means more than 20% drop in values. More than 30%, which makes up Florida, Nevada, and Arizona, are considered severely depressed and need one year of growth month over month aggregate to be considered stable again. These issues and the ability to overcome them is what will open up new MI lending to once volatile states. Cash outs will resume to 90%, Fannie and Freddie will loosen their hit son credit scores under 740, and honoring DU?LP conditions will rule the day again. Banks that currently sell directly to Fannie and Freddie, and own preferred stock in those companies, will see their investments come back to numbers that accurately reflect a GSE (government sponsored enterprise) stock value, rather than a value of an IPO that sells paperclips out of Rwanda.
If you are not one of the Fortune 50 companies listed as "Too big too fail" then you fall into a different category 'too small to help" , and you are on your own. Now that you know that, getting your consumers to loosen their wallets and live their lives by their own prism, rather than their neighbor, their media, or their competitors tell them is what speeds recovery and growth. Regardless of the job market, you never have job security, especially if you work for someone else. No one can guarantee you good health and success, only the opportunity to attain it. The more you fail, the closer you are to success. 90% of this country still works, 95% still pay their bills on time, 97% still own their homes, and the average credit score in the U.S. is still 688. Good luck out there!!!!!
Ron Granado
Account Executive
Plymouth Title Guaranty
C) 708-476-3142
O) 630-300-3900
F) 630-300-3901